Happy Monday loves, currently blogging from my hotel as I attended Fashion Week this weekend in New York. I got see Verdad’s 2017 Fall/Winter collection. VERDAD, a new womenswear brand helmed by veteran LA designer Louis Verdad, debuted its Fall/Winter 2017 collection at New York Fashion Week on Sunday February 12th at Pier 59 Studios in Chelsea. Fall/Winter 2017 marks the second season and the very first runway presentation in New York for the LA based label.

(Photographer: Noam Galai)

For its newest collection, VERDAD took its mood inspiration from Fall on the streets of LA – with tops, separates and dresses in a range of dark colors, floral and watercolor inspired prints mixed with crisp cream looks and shimmering paillettes for evening. Long knits, sheer blouses and voluminous sweaters made playful statements of volume through artful layering. Classic VERDAD design signatures include a bomber jacket and midi length, knife pleated skirts.

Models on the runway wore sleek ponytails and directional makeup – a look VERDAD created in collaboration with AVEDA for hair and makeup. Accessories provided a strong counterpoint to the runway looks. Shoes were provided by Perla Formentini with some new styles created by the Italian shoe brand in collaboration for VERDAD FW17. Lillian Shalom provided jewelry, Gaspar Gloves outfitted models with gloves, sunglasses were provided by ic! berlin and HUE provided tights and socks for the runway looks. Guests and models enjoyed sipping on Hint Water and Arizona Tea while enjoying the presentation.

The founder and creative director, Louis Verdad, whose luminous career spans 15+ years dressing the likes of Madonna, Cate Blanchett, Christina Aguilera and more under his namesake label, had his sights set on a runway presentation in New York since launching VERDAD last year. “I see the VERDAD woman as someone who travels effortlessly from LA to New York on a regular basis so it made sense for me to show my collection during New York Fashion Week,” explains the designer. “I am inspired by the women who wear my clothes in both these cities- LA for the lifestyle and attitude and New York for the precision and the playfulness.”



VERDAD is the newest brand by acclaimed fashion designer Louis Verdad. Youthful tailoring meets urban sophistication in a cool and chic collection born and produced in Los Angeles, California. Quality, comfort and modern panache position VERDAD as a truly directional brand.




With Love Always,




  1. Maria Criselda Maquiling
    February 19, 2017 / 12:58 AM

    the look good =) I especially love the pant suit with the collar that looks Egyptian inspired, specificially, Cleopatra

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  2. Shaheen Khan
    February 19, 2017 / 2:17 AM

    Love the styling. The bomber jackets teamed up with pleated skirts are so chic!!! Beautiful fashion review!

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  3. A Book Lover's Adventures
    February 19, 2017 / 6:22 AM

    How interesting to go to Fashion Week in NYC. I like the colors they are going with!

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  4. February 19, 2017 / 10:19 AM

    I like this line. I’ve never heard of the designer before, but his stuff is interesting, fun without being totally unwearable and I like it has great movement.

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  5. Saving Common Cents
    February 19, 2017 / 10:54 AM

    You captured some gorgeous shots and I really love the look of this line. It’s classic and a little bit strict, but it definitely catches your eye and oozes confidence and strength!

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  6. February 19, 2017 / 11:47 AM

    You captured the line so well. They are all so pretty.

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  7. Nazy Nazy
    February 19, 2017 / 1:05 PM

    Woww such a great collection…I loved all of em . Thanx for sharing

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  8. Brandi Kennedy
    February 19, 2017 / 4:12 PM

    Sounds like you had a great time! I’m sure it was really exciting to be able to witness the show, too.

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  9. Jazz
    February 19, 2017 / 4:27 PM

    Im not very much into fashion but I ENJOYED this post!! My fave is the 2nd look. That mustard crop top sweater and plaid pants…..Yesssss!

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  10. Jazz
    February 19, 2017 / 4:30 PM

    in a few seconds
    Im not very much into fashion but I ENJOYED this post!! My fave is the 2nd look. That mustard crop top sweater and plaid pants…..Yesssss!

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  11. February 20, 2017 / 8:00 AM

    I’m not very much into fashion but this looks intriguing. I love the fact that, even though VERDAD is the creator’s last name, it’s also “Truth” in Spanish. I don´t know but I find it interesting that a whole collection is called “Truth”. Love the colors and the desings! I loved the ninth dress, is stunning! Thank you for sharing this!

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  12. February 20, 2017 / 12:27 PM

    I don’t really know anything about fashion. I know I would wear the 4th outfit though. (If I could get it in other colours. )

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  13. CourtneyLynne Storms
    February 20, 2017 / 1:58 PM

    Omg what a fabulous collection!!! It’s been a few years since I attended a fashion show!!! Always so fun

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  14. February 20, 2017 / 3:46 PM

    Looks like you had such a great time. I haven’t been to a fashion show but it sounds like something I have to experience.

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  15. February 20, 2017 / 11:33 PM

    Beautiful models, wonderful outfits! I love the pictures, and all of the ideas that this collection is giving me. I will need to add some of these similar colors now to my own wardrobe!

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